Does reducing the price of your property really work?

If your property has been on the market for a while, you may have been tempted to consider reducing the price.

However according to Zoopla, reducing the asking price of a property is critical to achieving a sale in only 14% of cases. As reported in Property Industry Eye. Zoopla’s recent study revealed that 47% of sellers said that choosing the right estate agent from the start was instrumental in achieving a sale.

Following the study, Charlie Bryant, Managing Director of Zoopla, said: “Nearly half of vendors believe selecting the correct estate agent and taking their advice on listing their home at the right price was the biggest factor in securing a sale on their home.”

For most people, selling a house is one of the biggest decisions in life and can be stressful – the right estate agent will help to minimise aggravation and maximise results.

So what should you consider when choosing an estate agent? First, you’ll need an agent with an in-depth knowledge of the local property market so choose an established, local agent with strong relationships with local buyers, who uses a range of marketing tools to maximise exposure, while still offering value for money. Estate agents charge either a percentage of the sale price, a flat fee or a combination of both.

Wilkinson Woodward's own estate agents, Boococks,are an established, independent, trusted name in Calderdale. If you would like advice on the sale of your property, contact the Boococks team on 01422 386376.